I’ve just got in from putting a sticker in the back of my car. Those who know me personally will realise how monumental this is: I don’t stick stuff inside my car windows – I sorta begrudge even sticking a tax disc holder there. However, this is even more striking as I tell you it’s a yellow souvenir car sticker for the Tour de France 2014 Grand Départ which has been the buzz of Yorkshire since it was announced in late 2012. Yep, seriously.

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