Oh this is funny, after being so self-righteous about the whole battery-hen thing.
While I agree with the sentiments and have a lot of respect for Hugh Fearnley-Whittingstall, I think Jamie Oliver is a bit of a bandwagon-jumper – especially after hearing him on ‘You And Yours’ on Radio 4 the other week attempting to justify why he was doing stuff with Sainsbury’s (who of course stock ‘basic’ range battery-farmed stuff) while running this campaign.
The numbers don’t add up, and while I’m happy to buy free-range and properly-farmed birds, they cost a lot more money and most people can’t actually taste the difference! Therefore, for a day-to-day requirement for chicken breast I’ll still be buying the convenience packs of individually-wrapped breasts that I can just chuck in the freezer; they cost about 6 quid for 8 breasts and I don’t have to worry about them going ‘off’.
(That said: for other meat I can heartily recommend Mr Allum, our Wakefield butcher who’s just next to the market hall).